Friday, July 03, 2009
BOOK REVIEW--THE X AND Y OF BUY --Sell more and market better by knowing how the sexes shop by Elizbeth Pace.
Men and women are wired to shop and buy differently, and smart business people not only know it, they know just how to put it to use every day. The wiring is different. Not better or worse, just different. Science has confirmed that men and women use different parts of their brains and thus behave differently in a host of situations, including the way we shop, buy and consume products and services.
If you are not a business person you may be wondering if this book has any value for you. Everyone can benefit from reading this book. Laura L. Lawson, MD said, "It explains human behavior from a scientific standpoint and helps us understand why men and women behave in the sometimes seemingly crazy ways that they do." Ken Cope, Executive Coach, Core Resources, LLC stated: "As a counselor and executive coach for over twenty years, I have read countless books about communication, but I found Elizabeth Pace's book The X and Y of Buy to be full of original, insightful information that men and women could use in their professional and personal lives."
Already this year I have read and reviewed many books. Pace's book will not crowd the top of my best book list. It will rank someplace in the middle of the list of good books to read. Let me say very quickly, however, that many readers said things like, "Wow, what an awesome book!" and "It is definitely a 'must read' for my Leadership Team!" So, men and women are different---people are different!
I'm a man. I report. You decide!